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[Confirmed]

# Apple confirms $2,899 touchscreen MacBook Pro after Gurman flagged the premium

Gurman reported that Apple planned a big price premium for touch, OLED laptops. Apple then launched the 14-inch model at $2,899.

Leaked on 27 October 2026

![Screenshot of @markgurman's X post: NEW: Apple bets customers will pay a big premium for touch-screen, OLED laptops. The company has discussed charging $400 more, pricing the 1](https://leakly.com/assets/images/touchscreen-macbook-pro-2899-hero.jpg)

@markgurman's post on X, with counts as of 09 Nov 2026 12:49 UTC. [Live post on X](https://x.com/markgurman/status/2115204306043593004)

A day before Apple's event, Mark Gurman (@markgurman) reported that Apple had discussed charging a large premium for touch-screen OLED laptops. On October 28, Apple announced a MacBook Pro with a "PROLED XDR" touch display, starting at $2,899 for the 14-inch model and $3,399 for the 16-inch, [The Verge](https://www.theverge.com/gadgets/1019554/apple-touchscreen-macbook-pro-and-tell) reported.

> **Mark Gurman** @markgurman
>
> NEW: Apple bets customers will pay a big premium for touch-screen, OLED laptops. The company has discussed charging $400 more, pricing the 14-inch touch MacBook Pro from $2,899. That could make the 16-inch model at least $3,399. https://t.co/f8DjKUXqHB
>
> 1,080 likes · 74 reposts · counts as of 09 Nov 2026, 12:49 UTC
>
> — Mark Gurman (@markgurman) [October 27, 2026](https://twitter.com/markgurman/status/2115204306043593004)

[Leakly track record](https://leakly.com/leakers/markgurman/)

Apple's own newsroom post confirms the new display and the lineup. [MacRumors](https://www.macrumors.com/2026/10/28/new-macbook-pro-maxed-out-cost/) calculated that a fully loaded configuration costs up to $14,549.

[Apple](https://www.apple.com/newsroom/2026/10/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display/) confirmed the launch and pricing. The product went on sale November 6, according to The Verge.

## What we know

* The 14-inch touchscreen MacBook Pro starts at $2,899 and the 16-inch at $3,399.
* Apple calls the display PROLED XDR.

## What we don't know

* How the touch models are selling.

## What would confirm it

Already confirmed by Apple.

## Sources

* [Original X post by @markgurman](https://x.com/markgurman/status/2115204306043593004)
* [Apple unveils groundbreaking MacBook Pro with PROLED XDR Display - Apple](https://www.apple.com/newsroom/2026/10/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display/)
* [Apple announces its first touchscreen MacBook Pro | The Verge](https://www.theverge.com/gadgets/1019554/apple-touchscreen-macbook-pro-and-tell)
* [Apple's New Touchscreen MacBook Pro Costs Up to $14,549 - MacRumors](https://www.macrumors.com/2026/10/28/new-macbook-pro-maxed-out-cost/)

[Confirmed]

## What happened later

Apple confirmed the launch and pricing. The product went on sale November 6, according to The Verge.

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