[Tech](https://leakly.com/tech/)

[Unconfirmed][Archive]

# Apple Car shutdown, first reported by @markgurman — still unconfirmed

Bloomberg reported on Feb 27, 2024 that Apple had ended its car project. Apple never announced it, so the status stays unconfirmed.

Leaked on 27 February 2024

![Evidence tray card: Apple Car shutdown, first reported by @markgurman — still unconfirmed](https://leakly.com/assets/og/apple-car-canceled.png)

At 19:00 UTC on Feb 27, 2024, @markgurman posted that Apple had canceled its car project after roughly a decade and that some staff were moving to generative AI teams. The post linked his [Bloomberg](https://www.bloomberg.com/news/articles/2024-02-27/apple-cancels-work-on-electric-car-shifts-team-to-generative-ai) report.

> **Mark Gurman** @markgurman
>
> BREAKING NEWS: Apple cancels the Apple Car project after a decade-long, multi-billion effort to rival Tesla. Some employees shifting to Generative AI teams. https://t.co/AMqKXGaNbB
>
> 5,848 likes · 1,000 reposts · counts as of 09 Nov 2026, 07:12 UTC
>
> — Mark Gurman (@markgurman) [February 27, 2024](https://twitter.com/markgurman/status/1762553352510959753)

not in our leaker index

[The Verge](https://www.theverge.com/2024/2/27/24084907/apple-electric-car-project-titan-shuts-down) relayed the report within minutes, citing Bloomberg: Apple had reportedly told staff internally, and many of the roughly 2,000 people on the team were to shift to generative AI work. A week later [The Verge](https://www.theverge.com/2024/3/3/24085995/apple-car-project-titan-timeline-driverless-ev-doomed) noted that Apple never announced the cancellation.

The claim rests on one outlet’s sourcing plus Apple’s silence. Leakly keeps it unconfirmed because Apple has not stated it publicly; nothing in the linked reporting contradicts it.

[Unconfirmed]

## What happened later

Unconfirmed by Apple; widely relayed Bloomberg report, not contradicted.

## Sources

* [Original X post by @markgurman](https://x.com/markgurman/status/1762553352510959753)
* [Bloomberg — Apple to Wind Down Electric Car Effort After Decadelong Odyssey](https://www.bloomberg.com/news/articles/2024-02-27/apple-cancels-work-on-electric-car-shifts-team-to-generative-ai)
* [The Verge — Apple’s electric car project is dead](https://www.theverge.com/2024/2/27/24084907/apple-electric-car-project-titan-shuts-down)
* [The Verge — Crash of the Titan: a short history of Apple’s doomed car project](https://www.theverge.com/2024/3/3/24085995/apple-car-project-titan-timeline-driverless-ev-doomed)

[Status definitions](https://leakly.com/editorial-guidelines/#status) · [Corrections](https://leakly.com/corrections/) · [Contact](https://leakly.com/contact/)