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[Unconfirmed]

# Next Xbox could cost $1,200 to $1,800, Fortune reports

Microsoft reportedly projects Project Helix for holiday 2028. Microsoft has not confirmed pricing.

Leaked on 20 October 2026

![Current Xbox Series X and Series S consoles on a store shelf](https://leakly.com/assets/images/next-xbox-helix-1200-1800-price-hero.jpg)

Current Xbox Series X and Series S consoles on a store shelf. [Photo: Kyu3a / Wikimedia Commons, cropped](https://commons.wikimedia.org/wiki/File:Xbox_Series_X%E3%81%A8Series_S.jpg) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))

Microsoft has internally projected that its next console, Project Helix, could cost consumers between $1,200 and $1,800 "unless Microsoft decides to subsidize the cost," [Fortune](https://fortune.com/2026/10/20/the-non-gamer-ceo-racing-to-save-microsofts-xbox/) reported in an October 20 profile of Xbox CEO Asha Sharma. DiscussingFilm (@DiscussingFilm) shared the figures on X.

> **DiscussingFilm** @DiscussingFilm
>
> Xbox is reportedly planning for their next console to release in late 2028.
> Microsoft is internally projecting that the console could cost consumers between $1,200 and $1,800, unless they decide to subsidize the cost.
> (Source: https://t.co/Qgq8P0UlFe) https://t.co/uBwCYdJxMW
>
> 24,067 likes · 1,449 reposts · counts as of 09 Nov 2026, 12:49 UTC
>
> — DiscussingFilm (@DiscussingFilm) [October 20, 2026](https://twitter.com/DiscussingFilm/status/2112613433560437078)

[Leakly track record](https://leakly.com/leakers/discussingfilm/)

[VGC](https://www.videogameschronicle.com/news/report-claims-next-xbox-is-targeting-2028-and-could-cost-between-1200-and-1800/) relayed that the console targets the 2028 holiday season and that Xbox plans a next-generation handheld by holiday 2027. [Ars Technica](https://arstechnica.com/gaming/2026/10/report-microsofts-project-helix-planned-for-2028-at-1200-to-1800-price/) also covered the projection.

The figures are internal projections, not retail prices, and Microsoft has not announced pricing.

## What we know

* Fortune reported a $1,200 to $1,800 internal price projection.
* The console reportedly targets holiday 2028.

## What we don't know

* Final pricing.
* Whether Microsoft will subsidize hardware.

## What would confirm it

A Microsoft hardware announcement with pricing.

## Sources

* [Original X post by @DiscussingFilm](https://x.com/DiscussingFilm/status/2112613433560437078)
* [The non-gamer CEO racing to save Microsoft’s Xbox | Fortune](https://fortune.com/2026/10/20/the-non-gamer-ceo-racing-to-save-microsofts-xbox/)
* [Report claims next Xbox is targeting 2028 and could cost between $1,200 and $1,800 | VGC](https://www.videogameschronicle.com/news/report-claims-next-xbox-is-targeting-2028-and-could-cost-between-1200-and-1800/)
* [Microsoft reportedly projects $1,200 to $1,800 price for 2028 Project Helix - Ars Technica](https://arstechnica.com/gaming/2026/10/report-microsofts-project-helix-planned-for-2028-at-1200-to-1800-price/)

[Unconfirmed]

## What happened later

The figures are internal projections, not retail prices, and Microsoft has not announced pricing.

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