Apple Car shutdown, first reported by @markgurman — still unconfirmed
Bloomberg reported on Feb 27, 2024 that Apple had ended its car project. Apple never announced it, so the status stays unconfirmed.
Published · Leaked on
At 19:00 UTC on Feb 27, 2024, @markgurman posted that Apple had canceled its car project after roughly a decade and that some staff were moving to generative AI teams. The post linked his Bloomberg report.
The Verge relayed the report within minutes, citing Bloomberg: Apple had reportedly told staff internally, and many of the roughly 2,000 people on the team were to shift to generative AI work. A week later The Verge noted that Apple never announced the cancellation.
The claim rests on one outlet’s sourcing plus Apple’s silence. Leakly keeps it unconfirmed because Apple has not stated it publicly; nothing in the linked reporting contradicts it.
Sources & captured post
Mark Gurman @markgurman
BREAKING NEWS: Apple cancels the Apple Car project after a decade-long, multi-billion effort to rival Tesla. Some employees shifting to Generative AI teams. https://t.co/AMqKXGaNbB
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