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[Unconfirmed][Archive]

# Apple Car shutdown, first reported by @markgurman — still unconfirmed

Bloomberg reported on Feb 27, 2024 that Apple had ended its car project. Apple never announced it, so the status stays unconfirmed.

Published 09 Nov 2026, 09:08 UTC · Leaked on 27 Feb 2024, 19:00 UTC

Leaked on 27 February 2024

![Evidence tray card: Apple Car shutdown, first reported by @markgurman — still unconfirmed](https://leakly.com/assets/og/apple-car-canceled.png)

At 19:00 UTC on Feb 27, 2024, @markgurman posted that Apple had canceled its car project after roughly a decade and that some staff were moving to generative AI teams. The post linked his Bloomberg report.

The Verge relayed the report within minutes, citing Bloomberg: Apple had reportedly told staff internally, and many of the roughly 2,000 people on the team were to shift to generative AI work. A week later The Verge noted that Apple never announced the cancellation.

The claim rests on one outlet’s sourcing plus Apple’s silence. Leakly keeps it unconfirmed because Apple has not stated it publicly; nothing in the linked reporting contradicts it.

[Unconfirmed]

## What happened later

Unconfirmed by Apple; widely relayed Bloomberg report, not contradicted.

## Sources & captured post

> **Mark Gurman** @markgurman
>
> BREAKING NEWS: Apple cancels the Apple Car project after a decade-long, multi-billion effort to rival Tesla. Some employees shifting to Generative AI teams. https://t.co/AMqKXGaNbB
>
> 5,848 likes · 1,000 reposts · counts as of 09 Nov 2026, 07:12 UTC
>
> [View the post on X](https://x.com/markgurman/status/1762553352510959753) · not in our leaker index

### Original source & corroborating coverage

* [Original X post by @markgurman](https://x.com/markgurman/status/1762553352510959753)
* [Bloomberg — Apple to Wind Down Electric Car Effort After Decadelong Odyssey](https://www.bloomberg.com/news/articles/2024-02-27/apple-cancels-work-on-electric-car-shifts-team-to-generative-ai)
* [The Verge — Apple’s electric car project is dead](https://www.theverge.com/2024/2/27/24084907/apple-electric-car-project-titan-shuts-down)
* [The Verge — Crash of the Titan: a short history of Apple’s doomed car project](https://www.theverge.com/2024/3/3/24085995/apple-car-project-titan-timeline-driverless-ev-doomed)

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